Jurnal Publikasi STMIK Pontianak

Mediating Roles of AI-Driven Adoption in IT Agility Drivers on Digital Transformation

Abstrak

Regarding AI-driven adoption being the primary catalyst for digital transformation, a considerable disparity in technology acceptance persists between large corporations and micro, small, and medium enterprises (MSMEs). Previous studies predominantly concentrate on the impact of IT agility drivers, specifically regarding IT flexibility, IT capability, and IT governance, on the facilitation of digital transformation, neglecting the correlation with AI-driven adoption. The research seeks to examine how AI-driven adoption mediates the influence of IT agility factors on enabling smooth digital transformation in MSMEs. The research methodology utilizes a convergent triangulation approach with an explanatory design supported by subsequent clarification. The research population consists of MSME companies that have been in existence for more than five years. Questionnaires were disseminated to 305 participants online through random sampling methods, yielding 262 responses, resulting in a return rate of 85.90%. Data processing utilizing the Likert scale and analytical tools employing SEM-PLS. The findings indicated that IT flexibility does not affect AI-driven adoption, and in this context, enhancing IT flexibility may impede AI-driven adoption. Furthermore, IT governance and IT flexibility do not significantly contribute to enabling a smooth and efficient digital transformation.

Kata Kunci: IT Agility Drivers, AI-Driven Adoption, Digital Transformation.